Tag ~ec marketing

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How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

4 proven approaches to CX strategy that make customers feel loved

5 ways to seize the opportunities created by recent chaos in ad tech

Klaviyo could break the unicorn IPO logjam

One CMOs honest take on the modern chief marketing role

Never express your use of funds slide as percentages

Building customerfirst relationships in a privacyfirst world is critical

The truth about SDK integrations and their impact on developers

How and when to build marketing teams at deep tech companies

4 ways to leverage ROAS to triple lead generation

Pitch Deck Teardown: Qortexs 10M Seed deck

The demise of browser cookies could create a Golden Age of digital marketing

Klaviyo could be the rare startup to defend a latestage 2021 valuation

Whats driving the global surge in retail media spending

Creative adtech is on the cusp of a revolution and VCs should take note

5 companies doing growth marketing right

Drama and quirk arent necessary for startup success

How Klaviyo used data and nocode to transform owned marketing

Crafting unforgettable startup names that resonate inspire thought and make competitors wince

Hope and hype: Avoiding ad fraud in the hot connected TV market

5 tips for brands that want to succeed in the new era of influencer marketing

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

Even startups on tight budgets can maximize their marketing impact

6point checklist for making sure your sustainability tech pitch is newsworthy

The advertising slowdown is dinging Big Tech

How to land the top spot in Google search with featured snippets in 2021

How Klaviyo transformed from a lifestyle business into a 415B email titan

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

Can advertising scale in VR

Creative ad tech is on the cusp of a revolution and VCs should take note

After talking to marketing leaders for a year heres my advice for CEOs

Where will our data go when cookies disappear

3 data strategies for selling to developers

Marketing in 2021 is emotional and not just transactional

5 growth marketing predictions for 2022

How to improve retention growth marketings golden metric

The death of identity: Knowing your customer in the age of data privacy

5 cantmiss strategies to break through in a crowded market

5 advancedish SEO tactics to win in 2021

How to implement an effective chatbot program

After 30 years Crossing the Chasm is due for a refresh

The Klaviyo EC1