Tag ~ec marketing

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The truth about SDK integrations and their impact on developers

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How Klaviyo transformed from a lifestyle business into a 415B email titan

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5 cantmiss strategies to break through in a crowded market

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The demise of browser cookies could create a Golden Age of digital marketing

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How to land the top spot in Google search with featured snippets in 2021

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Creative adtech is on the cusp of a revolution and VCs should take note

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Even startups on tight budgets can maximize their marketing impact

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How and when to build marketing teams at deep tech companies

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Klaviyo could be the rare startup to defend a latestage 2021 valuation

5 ways to seize the opportunities created by recent chaos in ad tech

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Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

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5 advancedish SEO tactics to win in 2021

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Can advertising scale in VR

Whats driving the global surge in retail media spending

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After 30 years Crossing the Chasm is due for a refresh

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Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

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Klaviyo could break the unicorn IPO logjam

How to implement an effective chatbot program

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Crafting unforgettable startup names that resonate inspire thought and make competitors wince

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Marketing in 2021 is emotional and not just transactional

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3 data strategies for selling to developers

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Drama and quirk arent necessary for startup success

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Building customerfirst relationships in a privacyfirst world is critical

After talking to marketing leaders for a year heres my advice for CEOs

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4 ways to leverage ROAS to triple lead generation

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4 proven approaches to CX strategy that make customers feel loved

5 growth marketing predictions for 2022

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Pitch Deck Teardown: Qortexs 10M Seed deck

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Where will our data go when cookies disappear

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Never express your use of funds slide as percentages

The death of identity: Knowing your customer in the age of data privacy

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How Klaviyo used data and nocode to transform owned marketing

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How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

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One CMOs honest take on the modern chief marketing role

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6point checklist for making sure your sustainability tech pitch is newsworthy

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Creative ad tech is on the cusp of a revolution and VCs should take note

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The Klaviyo EC1

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5 tips for brands that want to succeed in the new era of influencer marketing

The advertising slowdown is dinging Big Tech

5 companies doing growth marketing right

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Hope and hype: Avoiding ad fraud in the hot connected TV market

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How to improve retention growth marketings golden metric