Tag ~ec marketing

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How Klaviyo transformed from a lifestyle business into a 415B email titan

5 advancedish SEO tactics to win in 2021

5 cantmiss strategies to break through in a crowded market

5 growth marketing predictions for 2022

Creative ad tech is on the cusp of a revolution and VCs should take note

Where will our data go when cookies disappear

Hope and hype: Avoiding ad fraud in the hot connected TV market

Klaviyo could break the unicorn IPO logjam

Crafting unforgettable startup names that resonate inspire thought and make competitors wince

Pitch Deck Teardown: Qortexs 10M Seed deck

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

Klaviyo could be the rare startup to defend a latestage 2021 valuation

3 data strategies for selling to developers

One CMOs honest take on the modern chief marketing role

The advertising slowdown is dinging Big Tech

Can advertising scale in VR

Marketing in 2021 is emotional and not just transactional

How Klaviyo used data and nocode to transform owned marketing

The death of identity: Knowing your customer in the age of data privacy

Creative adtech is on the cusp of a revolution and VCs should take note

Building customerfirst relationships in a privacyfirst world is critical

How to implement an effective chatbot program

How to improve retention growth marketings golden metric

Whats driving the global surge in retail media spending

5 companies doing growth marketing right

Never express your use of funds slide as percentages

6point checklist for making sure your sustainability tech pitch is newsworthy

After talking to marketing leaders for a year heres my advice for CEOs

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

The Klaviyo EC1

The truth about SDK integrations and their impact on developers

The demise of browser cookies could create a Golden Age of digital marketing

Drama and quirk arent necessary for startup success

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

5 tips for brands that want to succeed in the new era of influencer marketing

How to land the top spot in Google search with featured snippets in 2021

After 30 years Crossing the Chasm is due for a refresh

Even startups on tight budgets can maximize their marketing impact

4 ways to leverage ROAS to triple lead generation

How and when to build marketing teams at deep tech companies

5 ways to seize the opportunities created by recent chaos in ad tech

4 proven approaches to CX strategy that make customers feel loved