Tag ~ec marketing

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The truth about SDK integrations and their impact on developers

How Klaviyo transformed from a lifestyle business into a 415B email titan

5 cantmiss strategies to break through in a crowded market

The demise of browser cookies could create a Golden Age of digital marketing

How to land the top spot in Google search with featured snippets in 2021

Creative adtech is on the cusp of a revolution and VCs should take note

Even startups on tight budgets can maximize their marketing impact

How and when to build marketing teams at deep tech companies

Klaviyo could be the rare startup to defend a latestage 2021 valuation

5 ways to seize the opportunities created by recent chaos in ad tech

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

5 advancedish SEO tactics to win in 2021

Can advertising scale in VR

Whats driving the global surge in retail media spending

After 30 years Crossing the Chasm is due for a refresh

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

Klaviyo could break the unicorn IPO logjam

How to implement an effective chatbot program

Crafting unforgettable startup names that resonate inspire thought and make competitors wince

Marketing in 2021 is emotional and not just transactional

3 data strategies for selling to developers

Drama and quirk arent necessary for startup success

Building customerfirst relationships in a privacyfirst world is critical

After talking to marketing leaders for a year heres my advice for CEOs

4 ways to leverage ROAS to triple lead generation

4 proven approaches to CX strategy that make customers feel loved

5 growth marketing predictions for 2022

Pitch Deck Teardown: Qortexs 10M Seed deck

Where will our data go when cookies disappear

Never express your use of funds slide as percentages

The death of identity: Knowing your customer in the age of data privacy

How Klaviyo used data and nocode to transform owned marketing

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

One CMOs honest take on the modern chief marketing role

6point checklist for making sure your sustainability tech pitch is newsworthy

Creative ad tech is on the cusp of a revolution and VCs should take note

The Klaviyo EC1

5 tips for brands that want to succeed in the new era of influencer marketing

The advertising slowdown is dinging Big Tech

5 companies doing growth marketing right

Hope and hype: Avoiding ad fraud in the hot connected TV market

How to improve retention growth marketings golden metric